Terms of service
Last updated: September 2026
1. ABOUT US & THESE TERMS
This website is operated by BLUEBELLEUK LTD, trading as BLUEBELLE.
Company Name: BLUEBELLEUK LTD
Company Number: 15133897
Registered in: England and Wales
Registered Office: Unit 57 West Building, Altrincham, England, WA14 5NQ
Email: info@bluebelleuk.com
Throughout these Terms of Service (“Terms”), “BLUEBELLE”, “BLUEBELLEUK”, “we”, “us” and “our” refer to BLUEBELLEUK LTD. “You” and “your” refer to anyone accessing our website or purchasing from us.
These Terms apply to your use of our website and purchases made through our online store.
By using our website or placing an order with us, you agree to these Terms together with the other policies referred to on our website, including our Returns Policy, Shipping Policy and Privacy Policy.
Nothing in these Terms affects your statutory rights as a consumer.
Our online store is powered by Shopify, which provides the ecommerce platform that enables us to offer our products to you.
2. USING OUR WEBSITE
You may use our website only for lawful purposes.
You must not misuse our website, attempt to gain unauthorised access to it, introduce viruses or other malicious technology, interfere with its operation, or use it in a way that infringes the rights of BLUEBELLEUK LTD or any third party.
We may restrict or suspend access to our website where reasonably necessary, including for maintenance, security or suspected misuse.
3. OUR PRODUCTS
We take reasonable care to ensure that product descriptions, photographs, colours, sizing information and other details displayed on our website are as accurate as reasonably possible.
Colours may appear slightly different depending on your device, screen settings and lighting. Minor variations may also occur due to manufacturing processes and the nature of fabrics and materials.
Product photographs are intended to represent the items being sold as accurately as reasonably possible.
All products are subject to availability and we may withdraw or discontinue products at any time.
4. PRICES
Prices are displayed in the currency shown on our website and include applicable UK VAT where required.
Any applicable delivery charges will be displayed at checkout before you complete your purchase.
We may change our prices at any time. Price changes will not normally affect orders that we have already accepted.
If a product is displayed at an obviously incorrect price because of an error, we may contact you before dispatch and give you the option to purchase the product at the correct price or cancel the affected item or order for a refund.
5. PLACING AN ORDER
When you place an order through our website, you are making an offer to purchase the products in your basket.
After placing your order, you will normally receive an automated confirmation by email. Receipt of an automated confirmation does not necessarily mean that we have accepted your order.
A contract between you and BLUEBELLEUK LTD is formed when we accept your order and process it for fulfilment.
We may refuse or cancel an order where reasonably necessary, including where:
- a product is unavailable;
- there is an obvious pricing or product-information error;
- payment cannot be authorised or verified;
- we reasonably suspect fraudulent or unauthorised activity;
- an order appears to have been placed for unauthorised resale or commercial purposes; or
- we are otherwise unable to fulfil the order for a legitimate reason.
If we cancel an order after taking payment, we will refund the amount due to your original payment method.
6. PAYMENT
Payment must be made using one of the payment methods offered at checkout.
By submitting payment information, you confirm that you are authorised to use the payment method provided.
Payments may be processed by third-party payment providers and their own terms and privacy practices may apply.
We do not directly store your complete payment card details.
7. PROMOTIONAL CODES & OFFERS
From time to time, BLUEBELLE may offer discount codes, promotional offers or other incentives.
Unless otherwise stated, promotional codes cannot be exchanged for cash and may be subject to expiry dates, minimum spending requirements, product exclusions or other conditions.
Only one promotional code may be used per order unless we expressly state otherwise.
We may withdraw or amend a promotion where reasonably necessary. This will not affect an order that we have already accepted using a valid promotion.
8. DELIVERY
Delivery options, estimated delivery times and applicable charges are provided at checkout and/or within our Shipping Policy.
Delivery dates and timeframes are estimates unless we expressly state otherwise.
If circumstances outside our reasonable control cause a delay, we will take reasonable steps to minimise the effect of the delay and comply with our obligations under applicable consumer law.
You are responsible for providing a complete and accurate delivery address when placing your order.
Please refer to our Shipping Policy for further information.
9. RETURNS, REFUNDS & CANCELLATIONS
Information about returns, refunds, exchanges and cancellations is provided in our Returns Policy.
Nothing in these Terms or our Returns Policy limits your statutory rights under applicable UK consumer law, including your rights in relation to faulty, damaged, misdescribed or otherwise non-conforming goods.
Where applicable, customers purchasing online may also have a statutory right to cancel qualifying purchases within the cancellation period provided by law, subject to applicable exemptions.
Please read our Returns Policy for instructions on requesting and making a return.
10. FAULTY, DAMAGED OR INCORRECT ITEMS
We want products supplied by BLUEBELLEUK LTD to be as described, of satisfactory quality and fit for their intended purpose where required by law.
If you believe you have received an incorrect, damaged or faulty item, please contact us as soon as reasonably possible at info@bluebelleuk.com and provide your order number and details of the issue.
Your statutory rights are not affected.
11. PRODUCT AVAILABILITY
All products are subject to availability.
Adding a product to your basket does not reserve it.
Occasionally, an item may become unavailable after an order has been placed. If we cannot supply an item you have ordered, we will contact you and refund any amount paid for that item where appropriate.
12. CUSTOMER INFORMATION
You are responsible for ensuring that information provided when placing an order is complete and accurate, including your name, email address, delivery address and billing information.
Please contact us promptly if you notice an error in your order details.
We cannot guarantee that an address or other order information can be changed after an order has entered fulfilment or been dispatched.
13. PERSONAL INFORMATION
We process personal information in accordance with our Privacy Policy.
Our Privacy Policy explains how we collect, use, store and protect personal information and provides information about your rights.
14. INTELLECTUAL PROPERTY
Unless otherwise stated, content appearing on this website—including the BLUEBELLE and BLUEBELLEUK names and branding, photographs, graphics, designs, text, logos and other website content—is owned by or licensed to BLUEBELLEUK LTD and protected by applicable intellectual property laws.
You may access and use our website for your personal, non-commercial use.
You must not reproduce, distribute, modify, republish, sell or commercially exploit our content without our prior written permission, except where permitted by law.
15. REVIEWS, COMMENTS & USER CONTENT
If you submit a review, photograph, comment or other content to us or through our website, you confirm that you have the right to submit that content and that it does not infringe another person's rights or contain unlawful, misleading, abusive or malicious material.
Where you submit content for publication on our website, you grant BLUEBELLEUK LTD permission to display and use that content for the purposes for which it was submitted.
We may remove user-submitted content where we reasonably believe it violates these Terms or applicable law.
16. THIRD-PARTY SERVICES & LINKS
Our website may contain links to or integrations with third-party websites, payment providers, social-media platforms and other services.
BLUEBELLEUK LTD is not responsible for third-party websites or services that we do not own or control.
You should review the applicable terms and privacy policies of third parties before using their services or providing personal information to them.
17. WEBSITE AVAILABILITY
We aim to keep our website available and functioning correctly, but we cannot guarantee uninterrupted or error-free access at all times.
We may temporarily suspend, restrict or modify parts of the website for maintenance, security, technical reasons or improvements.
We will not be responsible for temporary website unavailability where this is outside our reasonable control, subject always to any rights or liabilities that cannot legally be excluded.
18. OUR LIABILITY
Nothing in these Terms excludes or limits liability where doing so would be unlawful, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.
Nothing in these Terms excludes or restricts your statutory rights as a consumer.
Where you purchase products as a consumer, we are responsible for losses that are a foreseeable result of our breach of these Terms or our failure to use reasonable care and skill.
We are not responsible for losses that were not reasonably foreseeable when the contract was formed.
Products sold through our consumer store are intended for personal use. Subject to applicable law, BLUEBELLEUK LTD will not be responsible for business losses such as loss of profit, revenue, business opportunities or anticipated savings arising from a consumer purchase.
19. EVENTS OUTSIDE OUR CONTROL
We will not be responsible for a failure or delay in performing our obligations where this results from circumstances outside our reasonable control.
If such circumstances affect an order, we will take reasonable steps to minimise disruption and contact you where appropriate.
Your statutory rights remain unaffected.
20. TERMINATION & MISUSE
We may restrict or terminate your access to our website where we reasonably believe you have breached these Terms, misused the website, attempted fraudulent activity or acted unlawfully.
Any rights or obligations that arose before termination will remain unaffected.
21. CHANGES TO THESE TERMS
We may update these Terms from time to time to reflect changes to our website, business practices or applicable law.
The Terms that apply to a purchase will generally be those in effect when the relevant order was placed.
The latest version of these Terms will be available on this page.
22. SEVERABILITY
If any provision of these Terms is found to be unlawful or unenforceable, that provision will be treated as removed or limited to the extent necessary without affecting the remaining provisions.
23. GOVERNING LAW
These Terms are governed by the laws of England and Wales.
If you are a consumer living elsewhere in the United Kingdom, you retain any mandatory legal protections available to you and nothing in these Terms limits any rights you may have regarding where legal proceedings can be brought.
24. CONTACT INFORMATION
If you have any questions about these Terms, please contact:
BLUEBELLEUK LTD
Company Number: 15133897
Registered in: England and Wales
Registered Office: Unit 57 West Building, Altrincham, England, WA14 5NQ
Email: info@bluebelleuk.com
For orders placed through TikTok Shop, customers should contact us through TikTok Shop Chat where appropriate so the enquiry can be linked directly to the relevant order.